Unless this is the first article you’ve read about Social Media failure then this may not be groundbreaking news for you, but possibly a new perspective. The #1 reason Social Media fails for businesses is in the delivery, hands down this is the root cause.
We’ve been hearing rumbles for quite some time about how FaceBook wants (maybe even needs) to create a revenue stream in order to stay alive, they have increased their advertising model and is starting to see some traction as well. Now they have expanded to compete with sites like Craigslist and eBay in a way neither of these two competitors can … you can notify your friends via your status update!
Of course your listings in Marketplace will show up to the general public, each item you list can create a status update as well so that your entire friend list can see and share them. This could be cool, right?
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Between 85% to 90% of all web site traffic comes from the search engines, through link relationships with other sites, and Social Media. But just because your site is listed in the search engines doesn’t mean that potential customers can find it.