Personalization of Search isn’t going away, it’s ony getting bigger as Google has taken the entire concept out of beta and is plunging forward. Three of the latest additions is the comment, promote and delete options for users logged in to their Google accounts while searching. I made a video to better illustrate what these three option allow you (and other users) to do in regards to manipulating how they see results, as well as how one of these might even begin to help your search results.

I have already written an entire article on the Google comment addition, so I won’t go in to detail here about that one. The second icon you see within the results on Google now allows you to “self-promote” a search result to the top of the page. When you click on the promote icon that result will immediately move to the top result, and then show a green demote button just to the right of that results title. Clicking the green demote will only push the result back to it’s original result position.

The third option is the delete icon, when clicking the delete image the search result is moved to a section created at the bottom of the page that will hold all of the results you delete. If you decide you want that result back in it’s original position just select the restore option to the right of the result title.

Remember, these options only show up if you are logged in to your Google account, and at this point probably aren’t making a huge difference in your results.