Repotting Yourself Gets New Look
Written by Emily Leach
Sunday, 8 August 2010 12:52
Finding a fresh look and adding functionality for Repotting Yourself.
Mary Lou Dobbs attended a peer website review session to show off her new website, unfortunately the group did not come back with the praise she had hoped for. How many times have you heard this same story? A new website built only to find out the designer did not incorporate an SEO friendly design.
What Mary Lou needed was a website that allowed her to manage the events area to increase the accuracy of her speaking schedule, while incorporating a design that had style as well as function both for the user and Search Engines.
We started from scratch using the colors from the book and highlighting her beautiful motorcycle, added in a CSS base drop down menu for expandability and incorporated a database driven event list program to allow her to update the speaking calendar page without needing to know any web design.
The other missing element from the original website was a lead capture to allow Mary Lou to interact with visitors that connected with her message. By integrating a powerful tip in exchange for an email address the client is now collecting visitor information.