Search Engine Marketing Covers Website Traffic to Actual Business

Search Engine Marketing (or SEM) includes Search Engine Optimization of your site, off-page SEO factors such as backward linking campaigns, getting your site indexed by search engines, A/B testing on-page content, managing pay-per-click campaigns, writing and distributing optimized press releases and articles, using blogs and RSS, re-targeting products across multiple networks, driving traffic via social network conversation, and much more.

Today, SEO Strategy Group can help you expand your website visibility and convert visitors into your customers with a customized combination of copywriting, SEO, online marketing and website design.  Combining a custom campaign to align with your goals and time line is the only way to create steady results.

There is a lot of confusion in regards to SEO vs. SEM.  Think of SEM (Search Engine Marketing) as the full array of options to increase online visibility and SEO is a tactic that can be used within an SEM campaign.  Search Engine Optimization is usually not enough, and in some cases not even necessary because there are other online marketing options that meet the project objectives more effectively.

Create a Custom Search Engine Marketing Strategy

Regardless of the size of your website, there is a need for a strategy in order to achieve your goals.  With over 75% of all consumers searching online before they make a purchase, online or offline, you want to know a plan is in place to capture the traffic and a call-to-action has been tested to convert them to a buyer.  This is not the time to guess … if you have a tight niche website then you know that every visitor is even more precious!

Cost Expectations for SEM Services

The cost will depend on your goals and which tactics are chosen to best meet them, because some tactics have associated costs it is extremely hard to create a price list.  We start very basic SEO programs at $500 and go up from there, monthly maintenance also depends on the goals set in the project.  Give us a call to go over the website in question 505-332-0277