Website Not Performing Well This Year?

Your customers are changing, the same tactics that worked last year may not be working as well this year.  On top of that, the Search Engines are changing constantly ... your choices are to stay on top of all these changes or hire someone that makes it their business to stay on the cutting edge of Internet Business Marketing.

With almost 9 years in the business I have seen a ton of challenges and helped clients find answers to make their business successful online, here are some of the primary questions you may be asking yourself now:

• Why aren't more people visiting our website?
• What causes them to leave and not buy something?
• How can the site build customer relationships?  
• Where are competitors beating us out?
• Who can we turn to for unbiased answers?

There is more to this puzzle than just Search Engine Optimization to get more traffic, if you are not converting your existing traffic there is little need to spend money on more traffic!!  Having a website review (also known as a website audit) will look for issues for low conversion rates all the way to potential ranking problems.

I personally do every website audit, and bring the findings back to you in a detailed report, we can meet wither over the phone to review the report or in person if I am in your area. 

Check out what I will look at for your individual website review:

• Search Engine Rankings for your top keyphrases
• Verify the keyphrases you are using are the best
• Compare what keyphrases your competition is getting traffic for
• Compare traffic patterns against your competition
• Review content for Search Engine Optimization as well as persuasiveness
  • How your copy is written can determine if people will buy from you, or your competitor
• Review the top 18 metrics used to rank your site in Google
• Analyze your call-to-action and the location
• Compare your site layout to the latest conversion and usability standards
• Analyze the architecture of your site and let you know if there are any problems causing your site to rank lower than competitors
• Verify link popularity status
• Review Social Network interaction

That about covers it, some sites will open up even more areas that need to be researched.  If that is the case you will see those findings in your report as well, at no additional charge.